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Kettle Chips '#IRL Farming'

To highlight the great potato farming work that goes into creating a delicious bag of Kettle Chips we went #IRL. We invited top influencer (and all round nice guy) Jamie Laing to try his hand a bit of potato farming in real life. Because nothing beats real hard work, does it?

My role: Concept

Agency: Joint London

Kettle Chips - IRL Farming 'Growing Potatoes'

Kettle Chips - IRL Farming 'Tractor'

Kettle Chips - IRL Farming 'Harvesting Potatoes'

Kettle Chips - IRL Farming 'Perfect Spud'