The first song scientifically proven to make babies happy.
My role: Concept, Art Direction, Scripts & Creative Direction
Agency: BETC London
Director: Michael J Ferns @ Pretzel Films
The song went to No. 1 in the UK Children's Chart after 24 hours, streamed in over 59 countries, and reached over 734 million people. It also got picked up by channels such as CBS, FOX, BBC and TIME.
Try it out on your little one! You can listen to the song below or on Spotify, YouTube or at SoundofHappy.com and download for free on SoundCloud.
To know more about the process of how we created and tested the song on little ones, check out the longer making of film below.