Ciara O'Meara
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Mastercard 'BRIT School #ShoutOut' TVC, OOH, Social & Docu

The BRITs 2022 coincided with the 30th anniversary of The BRIT School - the UK's leading Performing, Creative and Production Arts school. The school is home to stellar talent with alumni such as Adele and Amy Winehouse. We wanted to show the amazing talent the current students had and help get them noticed. We put them in the spotlight and showcased their work in our adverts. This meant their talent would be seen by millions on TV and thousands of creative and music stars in the arena on the night of The BRITs. Priceless for a 16 year old.

My role: Concept Development & Creative Direction

Creative team: Georgina Devonport & Amy McGowan

Agency: McCann UK

 

The documentary about how it all came to life:

 
 

Teaser adverts that went live on the night of the BRIT Nomination Show:

The adverts we created with their amazing work:

 
 

The BTS films you could see on on social in the build up: