The case study film:
The TikTok challenge promo:
The dance you needed to learn to win:
The ads we made from the best entrants:
Two finalists got to duet with Ashley before the lovely Jack Whitehall (BRIT presenter) crowned our winner:
The BRITs remained mainly virtual in 2021 due to COVID. However as the lead sponsor, Mastercard, had to find a way to get the nation in-sync together at home rather than in the arena. Cue a TikTok dance challenge where Diversity lead dancer Ashley Banjo showed you the moves that could get you dancing fame in our adverts as well as being crowned #BRITsMOVER of the Year. The nation went wild and strutted their stuff to the apt track ‘Freedom! ‘90’ by George Michael in celebration online.
My role: Concept Development & Creative Direction
Creative team: Lily Peters & Johanna de Mornay Davies
Agency: McCann UK
The case study film:
The TikTok challenge promo:
The dance you needed to learn to win:
The ads we made from the best entrants:
Two finalists got to duet with Ashley before the lovely Jack Whitehall (BRIT presenter) crowned our winner:
